Bas Kodden had been an entrepreneur for 12.5 years but decided to take a different path in 2010. He then became, among other things, professor of Leadership & Management Development at Nyenrode Business Universiteit. In addition to teaching, Bas also became an author and has written several bestsellers and started training and coaching students to become future leaders.

During his TEDx Nyenrode University talk he will share his unique perspective on leadership. Because as Bas says: “Leaders need to break the vicious circle of control mechanisms that result in less engagement and therefore less results. How? By educating in reverse. Only then […] we will embrace abnormality.” Bas emphasizes the importance of authenticity over the importance of talent.